Why Kinspire?

No matter where we were raised, what our parents did for a living or where we went to school, there are certain things we do and know that are inherently Black.

Somehow, we've discovered that we were all essentially raised the same: across states, generations and decades. From cocoa butter to Saturday morning cleaning to how to wash greens to recriminations to keep your "outside clothes" off the bed, there is a certain level of familiarity that we embrace, even with strangers.

And it's imperative that those traditions – built from scratch in a country that we built for free – don't get lost.

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With the advent of social media, we are able to show those traditions across several platforms, but none of them are "ours." None of them were built for us; they were built for everybody.

That's why I built Kinspire. I like to compare it to the fashion and beauty magazines I used to pore over when I was younger. Yes, you'd see a Black woman in Glamour or Cosmo occasionally, but Essence? It was ours. Every month. All year. You could exhale and just enjoy, not scrutinize for a familiar face.

Kinspire is designed to be home. Your grandmother's home. Your mother's home. Your home. Our culture, traditions, style and flair are unique. That style deserves a home, too. Kinspire is it.

Where culture meets creativity. Join us.